How to Write Intranet Business Goals

Over the last week I've written a couple of posts about intranet business goals:

Intranet Business Goals Workshops has some ideas about how to run workshops to gather intranet business goals from business stakeholders.

Mind Mapping and Intranet Business Goals shows you how I gather my thoughts and notes after stakeholder workshops to then begin writing the business goals.

Ready to write your intranet business goals?

So once you’ve conducted workshops or interviews with business stakeholders and analysed the outcomes, you are then ready to start writing intranet business goals.

Writing intranet business goals

When writing intranet business goals, I tend to try to answer the following questions for each one:

What?

Errr, this is kind of self explanatory. You need to state what the goal is.
For example:
“ACME aims to improve staff member’s awareness of the organisation’s activities”

Current situation?

Try to explain what the current situation is in relation to the goal. If you can, include an example to illustrate the point.
For example:
“At present, it is very difficult for staff to realise if others at ACME are working on related projects or programs. For example, it is very difficult to find out what work ACME is doing around “chronic disease” or “youth support”.

Impacts of current situation?

Explain how the current situation impacts the organisation.
For example:
“A lack of awareness about ACME’s activities can lead to duplication in work. This lack of awareness can also exacerbate a “silo effect” in an organisation. Also, a lack of awareness about ACME’s activities can inhibit a staff member’s sense of belonging and contribution to the organisation’s plan and “bigger picture”.

What is the organisation doing to address the current situation?

Explain if the organisation has any projects, strategies or procedures in place to help address the current situation.
For example:
“In 2008, a project was initiated within ACME to help foster better staff awareness of the organisation’s activities. The project will be mapping potential “touch points” for project across a number of areas within the organisation.” Also, several cross-departmental communities of practice have been established to help share knowledge and information within ACME.”

Role of the intranet?

Here’s where you bring the intranet in. Explain how the intranet can be used as a tool to help the organisation achieve it’s goal.
For example:
“The future ACME intranet can be a key tool for helping to increase staff member’s awareness of the organisation’s activities. For example,

  • Keyword searching can help staff find internal information about a topic related to their work.
  • Publishing news articles to help highlight ACME’s activities.
  • Providing enhanced information about roles and responsibilities to help staff find who’s responsible for what within ACME.”

Putting all together

So once you put all the above together, you get something like this:

Improve staff member’s awareness of the organisation’s activities

ACME aims to improve staff member’s awareness of the organisation’s activities.

At present, it is very difficult for staff to realise if others at ACME are working on related projects or programs. For example, it is very difficult to find out what work ACME is doing around “chronic disease” or “youth support”.

A lack of awareness about ACME’s activities can lead to duplication in work. This lack of awareness can also exacerbate a “silo effect” in an organisation. Also, a lack of awareness about the ACME’s activities can inhibit a staff member’s sense of belonging and contribution to the organisation’s plan and the “bigger picture”.

In 2008, a project was initiated within ACME to help foster better staff awareness of the organisation’s activities. The project will be mapping potential “touch points” for projects across a number of areas within the organisation.” Also, several cross-departmental communities of practice have been established to help share knowledge and information within ACME.

The future ACME intranet can be a key tool for helping to increase staff member’s awareness of the organisation’s activities. For example,

  • Keyword searching can help staff find internal information about a topic related to their work.
  • Publishing news articles to help highlight ACME’s activities.
  • Providing enhanced information about roles and responsibilities to help staff find who’s responsible for what within ACME.”

How many business goals for an intranet

I usually identify between 6 and 12 business goals for an intranet.

Last words

If you are just about to start identifying business goals for your intranet, well done. This is a vital first step when redesigning or over-hauling an intranet. I hope this little “how to” guide helps. If it does, I’d love to hear about it. Email me on susan.ingram1 at gmail.com.

1 comment:

Anonymous said...

Great Suze, This information was very helpful and insightful.